Hank Pennypacker – The Ethics of Buying in Without Selling Out

1.0 Type II CE Credits/ 1.0 Ethics Credits

About the Presentation:

A short history of the basic research underlying the MammaCare Method of Manual Breast Examination will be presented. The role of measurement in the dissemination of the resulting technology will be discussed Also, the benefits to consumers of intellectual property protection will be described. Modes of dissemination of the results of basic research will be discussed.

Participants will contrast the role of behavior analysis vs. conventional wisdom in designing a training technology to enhance the effectiveness of manual breast examination. Participants will explain the role of intellectual property protection in disseminating an effective technology. Participants will describe the role of direct behavioral measurement in certifying competence on the part of those providing an instructional service.

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