Do Ethics Apply to Visual Analysis?

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This talk was filmed at the 2019 CCBS Autism Conference in Buellton, CA

About the presentation:

Behavior analysis has a rich history of visual analysis. The founder of contemporary behavior analysis, B.F. Skinner, wrote “We make important aspects of behavior visible. Once this has happened, our scientific practice is reduced to simple looking.” Skinner discovered the very principles of behavior through visual analysis. Skinner and his colleagues would go to continue to uncover vital aspects of behavior that serve as the foundation for the science of behavior. When behavior analysis moves from the laboratory to applied settings, Skinner’s beloved cumulative recorder did not make the journey. Behavior analysts instead adopted a nonstandard linear graph to monitor, analyze, interpret, and communicate experimental and applied data. However, research demonstrates several thorny issues with the construction and analysis of data from nonstandard linear graphs. The research reveals problems including rampant violations of line graph construction rules, low levels of reliability detecting effects, misjudgments of effects based on scale manipulations, and erratic functional relation determinations based on axis size proportions. Do behavior analysts have a moral obligation to use a visual display that works in the best interest of their clients? The following presentation offers data and invites participants to reflect on the importance of graphical design features, analytical effectiveness, and options for visually displaying data.

1. Participants will state how rescaled data affects the interpretation of visually displayed data.
2. Participants will compare the difference between standard and nonstandard graphical displays of data.
3. Participants will state the link between visual displays of data and visual analysis.

About the presenter:

Dr. Richard (Rick) Kubina is a Professor of special education at The Pennsylvania State University and
co-founder of Chartlytics. Chartlytics merged with CentralReach where Kubina also serves as the director of research. Kubina has published multiple research articles, books, and book chapters on evidence- based education and measurement of student progress. He was the past Editor of the Journal of Precision Teaching; and Celeration. Kubina works with school districts, health care professionals, and coaches and athletes using Precision Teaching, effective practice methods, and other measurably superior educational programs.